Зубко Н. - Фейсбук як важливий канал комунікації Львівської національної наукової бібліотеки України імені В. Стефаника, Прокопенко Н. (2024)

  ARCHIVE (All issues) /     Content (2024, Issue 73)Ukrainian English

Zubko Nadiia, Prokopenko Natalia

Facebook as an Important Communication Channel of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv

Abstract: The purpose of the article is to reveal the characteristics of the communication activities of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv through the social network Facebook via examination the account’s target audience, outlining the topics addressed in the posts, determining their thematic priorities, characterizing the dominant types of posts, and identifying the publications with the widest reach and highest engagement. Methodology: The use of analytical, systematic, comparative, statistical, and other research methods contributed to achieving the set goal. Scientific Novelty: For the first time, the communication activities of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv on the social network Facebook have been analyzed, with quantitative and qualitative indicators of the target audience identified, and the issues of the shared content examined. Conclusions. Since 2015, the Facebook page serves as a kind of “chronicle of events”, documenting and popularizing the activities of the Book Collection Library, to fulfill its informational and educational tasks. The library’ users are informed about planned conferences and round tables, festive ceremonies, visits from notable figures, book presentations, completed projects, new library spaces and services. Most posts are supplemented with photos and audiovisual materials, links to the official Library website with more detailed texts and photo reports. Facebook allow sone to stay updated on professional news, recommendations, research, trends, and other information, serving as an important channel for internal and external communications. Through the Facebook page, the Library can quickly respond to the needs of the target audience and engage them remotely in scientific and socio-cultural events.

Keywords: social network, Facebook, target audience, types of posts, Vasyl Stefanyk National Scientific Library of Ukraine in Lviv.


Author(s) citation:

Cite:
Zubko Nadiia (2024). Facebook as an Important Communication Channel of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv. Academic Papers of V. I. Vernadskyi National Library of Ukraine, (73) 9-29. (In Ukrainan). doi: https://doi.org/10.15407/np.73.009

References:

  1. Bulakhova, H. (2013). Biblioteky v sotsialnykh merezhakh ta blohosferi yak zasib reklamuvannia [Libraries in social networks and the blogosphere as a means for advertising]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, 36, 192-199 [in Ukrainian].
  2. Vitushko, N. (2013). Poshyrennia informatsiino-analitychnykh produktiv bibliotek za dopomohoiu sotsialnykh merezh [Dissemination of libraries’ information and analytical products via social networks]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho –Transactions of V. I. Vernadsky National Library of Ukraine, 35, 196-202 [in Ukrainian].
  3. Horban, Yu., Haisyniuk, N. (2023). Sotsialni merezhi v diialnosti bibliotek zakladiv vyshchoi osvity Ukrainy [Social networks in activities of libraries at higher education institutions of Ukraine]. Hraal nauky –Grail of Science, 30, 405-410 [in Ukrainian]. doi: https://doi.org/10.36074/grail-of-science.04.08.2023.068
  4. Hranchak, T. (2016). Vykorystannia natsionalnymy bibliotekamy sotsmerezh dlia predstavlennia bibliotechnykh produktiv i posluh [Usage social networks among national libraries for presentation of library products and services]. Bibliotechnyi visnyk – Library Journal, 1, 18-29 [in Ukrainian].
  5. Zubko, N., Prokopenko, N. (2024). Feisbuk yak vazhlyvyi kanal komunikatsii Lvivskoi natsionalnoi naukovoi biblioteky Ukrainy imeni V. Stefanyka [Facebook as an important communication channel of the Vasyl Stefanyk National Scientific Library of Ukraine in Lviv]. Library. Science. Communication. Integration into the international library field. Proceedings of the International Scientific Conference, 8-10 October 2024 (Vol. 1, pp. 100-103). Kyiv [in Ukrainian]. (Last accessed: 10.09.2024).
  6. Lvivska natsionalna naukova biblioteka Ukrainy im. V. Stefanyka [Vasyl Stefanyk National Scientific Library of Ukraine in Lviv]. [Facebook page]. Facebook [in Ukrainian]. Retrieved August 10, 2024, from facebook.com/StefanykLibrary.
  7. Nedoshytko, I., Bilovus, L., Vilkova, T. (2023). Sotsialni merezhi yak reklamnyi resurs suchasnoi biblioteky [Social media as a modern library’ advertising resource]. Visnyk Knyzhkovoi palaty – Bulletin of the Book Chamber, 2, 37-42 [in Ukrainian]. doi: https://doi.org/10.36273/2076-9555.2023.1(318).37-42
  8. Romanukha, Z. (2014). Universytetski biblioteky Ukrainyv sotsialnykh merezhakh [University libraries of Ukraine in social networks]. Bibliotechnyi visnyk – Library Journal, 1, 12-16 [in Ukrainian].
  9. Savytska, L. (2016). Vykorystannia sotsialnykh merezh dlia populiaryzatsii informatsiinykh resursiv bibliotek [Use of social Internetnet works for dissemination of informational library sources]. Naukovipratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho –Transactions of V. I. Vernadsky National Library of Ukraine, 44, 54-61 [in Ukrainian].
  10. Tereshchenko, I. (2013). Bibliotechni produkty ta posluhyv sotsialnykh media [Library products and services in social media]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho –Transactions of V. I. Vernadsky National Library of Ukraine, 36, 217-224 [in Ukrainian].
  11. Tomas, M. (2020). Posibnyk The Financial Times zi stratehii dlia sotsialnykh media: yak reklamuvaty svii biznes, upravliaty ryzykamy ta rozvyvaty osobystyi brend [Financial Times guide to social media strategy: how to boost your business, manage risk and develop your personal brand]. Kharkiv [in Ukrainian].
  12. Fedorenko, O. (2013). Sotsialni merezhi yak instrument populiaryzatsii Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho [Social networks as a tool for popularization of V. I. Vernadsky National Library of Ukraine]. Naukovi pratsi Natsionalnoi biblioteky Ukrainyimeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, 36, 237-241 [in Ukrainian].
  13. Cherniavska, L. (2013). Predstavlennia bibliotek u blohakh ta sotsialnykh merezhakh yak faktor pokrashchennia komunikatsii u virtualnomu seredovyshchi [Presentation of libraries in blogs and social networks as a mean for improving communication in virtual environment]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, 36, 200-216 [in Ukrainian].
  14. Iavorska, T. (2023). Sotsialni merezhi bibliotek yak efektyvnyi instrument promotsii knyh i chytannia [Libraries’ presence in social networks as an effective tool for promotion of books and reading]. Visnyk Knyzhkovoi palaty – Bulletin of the Book Chamber, 4, 21-27 [in Ukrainian]. doi: https://doi.org/10.36273/2076-9555.2023.4(321).21-27
  15. Bikowska, K. (2018). Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook [Public Relations 2.0 as exemplified by the analysis of university library profiles on the social networking site Facebook]. J. Jerzyk-Wojtecka (Ed.). Biblioteka w chmurze czy chmury nad biblioteką – Library in the Cloud or Clouds above the Library (pp. 73–96). Łódź [in Polish]. doi: https://doi.org/10.18778/8142-336-6.05
  16. Ganster, L., Schumacher, B. (2009). Expanding Beyond our Library Walls: Building an Active Online Community through Facebook. Journal of Web Librarianship, 3, 2, 111-128. doi: https://doi.org/10.1080/19322900902820929
  17. Gmiterek G. Use of Facebook fan pages in Polish academic libraries (2009-2022). The Journal of Academic Librarianship. 2023. Vol. 49. Issue 2. doi: https://doi.org/10.1016/j.acalib.2023.102678
  18. Jaskowska B., Wojciechowska M., Kamińska J., ŻołędowskaKról B., Marketing społecznościowy. Leksykon zarządzania i marketinguw bibliotekoznawstwi. Warszawa, 2019. S. 129-130.
  19. Shaharima P. Facebook as a Communication Tool for an Academic Library: East West University Library, Bangladesh Perspective.The International Information and Library Review. 2017. Vol. 49. Issue 3. Pp. 237-247. doi: https://doi.org/10.1080/10572317.2017.1353382
  20. Stępień J. Facebook, Instagram, a może blog? Gdzie promująsię biblioteki? Zarządzanie Biblioteką. 2021. N 13. S. 23-35. (Data złożenia wniosku: 10.09.2024).
  21. Vassilakaki E., Garoufallou E. Library Facebook practices for creating and promoting a professional profile. Program: electronic library and information systems. 2015. Vol. 49. N 3. Pp. 343-359. doi: https://doi.org/10.1108/PROG-10-2014-0073