Vakulchuk Vitalii

Video Content in the Library and Book Environment: Its Types and Forming Features

Abstract: This research focuses on library video content as a segment of modern social media, its specific features, primary stages of development, and utilization mechanisms. It examines the most popular and effective types of videocontent, particularly those capable of reaching a broad audience (mainly young people). These types effectively promote reading, advertise libraries, and serveas efficient tools for showcasing books, documents, and other information products which are part of libraries collections. Today, information consumers, including library users, prefer visual content, concise and engaging presentation, quick access, and easy availability. Therefore, the creation and integration of video content have become increasingly important, requiring theoretical analysis and clarification of the terminology. Video content, as an influential segment of the modern media landscape, has strong potential for development and active application, including in the library sector. The primary goal of video content is to attract attention and to retain and even expand the audience. In today’s context of ever-increasing information volume and a variety of delivery methods, it is essential to finda “niche” and learn to create content that captivates users. One of the main components of such content is exclusive information that cannot be found elsewhere. Large libraries, especially national ones, have a priority in this regardas they preserve unique sources within their collections – manuscript and book heritage of Ukraine and the world. Library video content can contribute to the unveiling of these unique sources as a modern segment of social media. Thus, both existing library science research and libraries practical activities provide grounds that enables one to consider library video content as a promising subject for studying the socio-cultural aspects of library activities.

Keywords: social media, video content, visual content, BookTok, Booktube, library information service.

  Full-text PDF    https://doi.org/10.15407/np.73.074     Citation

• Vakulchuk Vitalii (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv, [email protected]) ORCID: https://orcid.org/0009-0000-1305-2991

Cite:
Vakulchuk Vitalii (2024). Video Content in the Library and Book Environment: Its Types and Forming Features. Academic Papers of V. I. Vernadskyi National Library of Ukraine, (73) 74-85. (In Ukrainan). doi: https://doi.org/10.15407/np.73.074

References:

1. Bulakhova, H. (2013). Biblioteki v sotsialnykh merezhakhta blogosferi yak zasib reklamuvannya [Libraries in social networks and the blogosphere as a means for self-promotion]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy im. V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, 36, 192-200. Kyiv [in Ukrainian].
2. Horovyi, V. M. (2010). Sotsialni informatsiini komunikatsii, yikh napovnenennia i resurs [Social information communications, their contentand resources]. Kyiv [in Ukrainian].
3. Hranchak, T. (2016). Vykorystannia natsionalnymi bibliotekamy sotsialnikh merezh dlia predstavlennia bibliotechnykh produktiv i poslug [Usage social networks among national libraries for presentation of library products and services]. Bibliotechnyi visnyk – Library Journal, 1, 18-29. Kyiv [in Ukrainian].
4. Mariina, O. (2012). Biblioteky ta sotsialni media: tekhnolohiia vzaemodii [Libraries and social media: interaction technology]. Visnyk Knyzhkovoi palaty – Bulletin of the Book Chamber, 8, 19-21 Kyiv [in Ukrainian].
5. Mariina, O. Yu. (2012). Informatyzatsiia bibliotek Ukrainy: stratehii opanuvannia media prostoru [Informatization of libraries in Ukraine: strategies for mastering the media space]. Visnyk Kharkivskoi derzhavnoi akademii kultury – Bulletin of the Kharkiv State Academy of Culture, 37, 105-113. Kharkiv [in Ukrainian].
6. Popyk, V., Horovyi, V., Onyshchenko, O. et al. (2015). Problemy suspilnoi bezpeky v protsesi rozvytku sotsialnykh merezh [Problems of public security in the development of social networks]. Kyiv [in Ukrainian].
7. Polovynchak, Yu. M. (2015). Osoblyvosti funktsionuvannia ukrainskoi blogosfery [Features of the functioning of the Ukrainian blogosphere]. Science and Education: a New Dimension, Humanities and Social Sciences, III(7), 42, 99-102 [in Ukrainian].
8. Onyshchenko, O. S., Horovyi, V., Popyk, V. (2014). Sotsialni merezhi yak instrument vzaiemovplyvu vlady ta hromadskoho suspilstva [Social networks as a tool for the interaction of power and civil society]. Kyiv [in Ukrainian].
9. Strungar, V. (2016). Metodolohiia doslidzhenia kontentu bibliotechnykh storinok u sotsialnykh media [Methodology of research of library pages content in social media]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy im. V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, 43, 488-500. Kyiv [in Ukrainian].
10. Polovynchak, Yu. M. (2024). Sotsiokomunikatsiini aspekty ukrainskoi knyzhkovoi kultury v epokhu tsyfrovykh ta suspilnykh transformatsii: suchasni tendentsii, vyklyky i perspektyvy [Sociocommunication aspects of Ukrainian book culture in the era of digital and social transformations: current trends, challenges and prospects]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy im. V. I. Vernadskoho –Transactions of V. I. Vernadsky National Library of Ukraine, 70, 23-35 [in Ukrainian]. doi: https://doi.org/10.15407/np.70.023
11. Nestelieiev, M. (2023, May 5). BukTok yak novyi format vzaemodii chytachiv iz knyzhkoiu [BookTok as a new format of interaction between readers and books]. Ukraiinskyi tyzhden – Ukrainian Week. (Last accessed: 20.09.2024).
12. Zablotska, O. (2023, September 25). Shcho take BookTok: neperedbacheni alhorytmy knyhochytannia, ukrainski buktokery ta trendy [What is BookTok: unpredictable book-reading algorithms, Ukrainian bookmakers, and trends]. Suspilne movlennia: informatsiine internet-vydannia – Public Broadcasting: an Online Information Publication. (Last accessed: 20.08.2024).