Demianenko Liudmyla
Social Media as a Component of Digital Communication of the President of Ukraine during the WartimeAbstract: The article analyzes the key aspects of the formation of the communication strategy of the presidential structures both inside and outside the country in the context of the full-scale invasion of Ukraine by Russia. Given the growing intensity of information exchanges and the main wartime challenges, network communication systems were chosen as the basic platforms for communication between the authorities and target audiences, as the most efficient means of promoting key messages and newsworthy events in the media space. It is determined that the active use of social networks in the daily communication of the President of Ukraine with foreign and Ukrainian audiences allowed not only to respond promptly to the propaganda accusations of the Russian Federation, but also to effectively promote truthful information about the realstate of affairs in Ukraine and the actual extent of its destruction. The article analyzes the activity of the President of Ukraine on Instagram, Facebook, and Twitter in the context of the war and in accordance with the socio-political situation in the country, as well as the impact of the popularity of social media accounts on his overall ratings of audience support. The active involvement of followers in promoting public diplomacy and scaling up the main political vectors in international support for Ukraine has led to the emergence and popularization of the so-called “Zelensky phenomenon” as a narrative of popular resistance and Ukrainians’ indomitable nature in the fight for life and freedom. In this context, the article actualizes the main approaches to the formation of online trends in the field of presidency’ digital communication, as wellas the issue concern to advocacy of key vectors of the President of Ukraine positioning in modern network communications. Keywords: social networks, digital communication, President of Ukraine, information warfare, war in Ukraine, institution of the presidency.
Author(s) citation:
Cite:
Demianenko Liudmyla (2024). Social Media as a Component of Digital Communication of the President of Ukraine during the Wartime. Academic Papers of V. I. Vernadskyi National Library of Ukraine, (73) 86-100. (In Ukrainan). doi: https://doi.org/10.15407/np.73.086
References: - Ducharme, J. (2022, March 8). Watching War Unfold on Social Media Affects Your Mental Health. Time. (Last accessed: 30.08.2024).
- Lilleker, D. G. (2019). The power of visual political communication: Pictorial politics through the lens of communication psychology. Visual Political Communication. (p. 37-51). doi: https://doi.org/10.1007/978-3-030-18729-3_3
- Nisch, S. (2024). Invasion of Ukraine: Frames and sentimentsin Zelensky’s Twitter communcation. Journal of Contemporary European Studies, 32(1), 110-124. doi: https://doi.org/10.1080/14782804.2023.2198691
- Seigmund, C. (2023). The Zelensky Mystique: An Analysis of Volodymyr Zelensky’s Self-Presentation on Instagram. (Last accessed: 30.08.2024).
- Vysotskyi, O., Prudnykova, O., Trynyak, M. (2023). The geography of public diplomacy of President of Ukraine Volodymyr Zelenskyy during the full-scale Russia-Ukraine war. Journal of Geology, Geography and Geoecology, 32(3), 644-659. (Last accessed: 30.08.2024).
- Matsopa, Kh. (2023). Spetsyfika vykorystannia informatsiinykh tekhnolohii u formuvanni hromadskoi dumky v suchasnii Ukraini [Specifics of the use of information technologies in the formation of publicopinion in modern Ukraine]. Politychne zhyttia – Political Life, 3, 80-87 [in Ukrainian]. doi: https://doi.org/10.31558/2519-2949.2023.3.10
- Ofitsiina storinka Volodymyra Zelenskoho v Instagram [Volodymyr Zelenskyy’s official Instagram page] [in Ukrainian]. (Last accessed: 30.08.2024).
- Ofitsiina storinka Volodymyra Zelenskoho v FaceBook [Volodymyr Zelenskyy’s official FaceBook page] [in Ukrainian]. (Lastaccessed: 30.08.2024).
- Ofitsiina storinka Volodymyra Zelenskoho v Twitter [Volodymyr Zelenskyy’s official Twitter page] [in Ukrainian]. (Last accessed: 30.08.2024).
- Prokofieva, O., Oderii, D., Volkova, N. (2023). Komunikatsiia prezydenta Ukrainy Volodymyra Zelenskoho v konteksti viiny: sutnisti formaty (na prykladakh 2023 roku) [Communication of the President of Ukraine Volodymyr Zelensky in the context of war: essence and formats (based on cases from 2023)]. Naukovi innovatsii ta peredovi tekhnolohii. Seriia “Ekonomika” – Scientific Innovations and Advanced Technologies. Series “Economics”, 14(28), 583-590 [in Ukrainian]. doi: https://doi.org/10.52058/2786-5274-2023-14(28)-583-590
- Ukrainski media, stavlennia ta dovira u 2023 r. Opytuvannia USAID-Internews shchodo spozhyvannia media [Ukrainian media, attitudes and trust in 2023 USAID-Internews Media Consumption Survey] [in Ukrainian]. (Last accessed: 30.08.2024).
- Fedorenko, O., Kovtun, N. (2024). Transformatsiia zovnishnoho imidzhu prezydenta Ukrainy V. Zelenskoho v umovakh povnomasshtabnoho vtorhnennia [Transformation of the external image of the President of Ukraine V. Zelensky in the conditions of a full-scale invasion]. Vcheni zapysky TNU imeni V. I. Vernadskoho –Scientific Notes of Vernadsky National University. Series: Philology. Journalism. Vol. 35(74). No. 2. Part 2, 270-275 [in Ukrainian]. doi: https://doi.org/10.32782/2710-4656/2024.2.2/43
- Tsikul, I. (2023) Komunikatsiinyi potentsial politychnykh instytutiv v umovakh rosiisko-ukrainskoi viiny [Communication potential of political institutions in the context of the Russian-Ukrainian war]. Ukraina – Yevropeiskyi Soiuz: Format rozvytku vidnosyn Ukrainy ta krain Tsentralnoi Yevropy u konteksti rosiisko-ukrainskoi viiny, harantii bezpeky ta reintehratsii tymchasovo okupovanykh terytorii. Proceedings of the VIII International Scientific and Practical Conference, October 2023 (pp. 29-31). Uzhhorod [in Ukrainian]. (Last accessed: 30.08.2024).
|
Content (2024, Issue 73)
