Чуприна Л. - Штучний інтелект і особистість: психосоціальні трансформації та ризики для аналітичної роботи (2025)

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Chupryna Leonid

Artificial Intelligence and Personality: Psychosocial Transformations and Risks for Analytical Work

Section: Implementation of artificial intelligence technologies in library activities

Abstract: The article focuses on the critical analysis of the impact of artificial intelligence (AI) on personal identity, psychosocial transformations, and the risks it creates for information and analytical work. The study proceeds from the assumption that contemporary AI can no longer be perceived merely as atechnical tool; instead, it increasingly acquires the features of “functional subjectivity” within the digital architecture. By means of algorithmic filtering, microtargeting, emotional simulation, social proof engineering, and deepfake technologies, AI generates new forms of manipulation that are often invisible to the individual. The research employs an interdisciplinary methodology combining classical theories of manipulation (Goffman, Mosca, Cialdini) with recent concepts of algorithmic autonomy and digital psychographics. The scholarly novelty of the article lies in the systematization of multilevel mechanisms through which AI influences cognitive, emotional, and social dimensions of personality, as well as in demonstrating how these mechanisms directly threaten the objectivity of analytical work. Under the conditions of war, hybrid operations, and large-scale information attacks, the danger of replacing authentic narratives with synthetic content becomes particularly acute, undermining trust in institutional sources. Specific risks for analysts are highlighted, including information overload, source fragmentation, cognitive biases, worldview fragmentation, and the erosion of critical thinking. To mitigate these threats, the article proposes a set of practical measures: source triangulation, cognitive audit practices, OSINT verification, collegial expertise, and the systematic development of AI literacy. It is argued that only an interdisciplinary strategy—integrating technological, cognitive, and organizational safeguards—can preserve personal autonomy and maintain the effectiveness of analytical activity in the algorithm-driven era. The conclusion stresses that AI should be treated not solely as a technical system but also asa quasi-subject of social communication that creates a qualitatively new landscape of manipulative practices while simultaneously opening opportunities for the advancement of ethics, law, and education in digital society.

Keywords: artificial intelligence, personal autonomy, manipulation, cognitive threats, information and analytical activities.


Author(s) citation:

Cite:
Chupryna Leonid (2025). Artificial Intelligence and Personality: Psychosocial Transformations and Risks for Analytical Work. Academic Papers of V. I. Vernadskyi National Library of Ukraine, (76) 276-295. (In Ukrainan). doi: https://doi.org/10.15407/np.76.276

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