Рекламна діяльність бібліотек (термінологічний аспект)

Булахова, Г.

Булахова Г. - Рекламна діяльність бібліотек (термінологічний аспект) (2014)

ARCHIVE (All issues) / Content (2014, Issue 39)

Булахова Галина

Abstract: The article deals with modern scientific approaches in the field of advertising libraries, the features ensuring terminological researches. The advertising and marketing, communications research approaches are discussed there. A socio cultural approach is emphasized in this article.The specificity of the library advertising as one of the types of advertising.

Keywords: advertisement, communicative activities, marketing, advertising libraries.

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Булахова Галина (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv)