Bulakhova Halyna

Advertisement Strategy of Advancement of Foods and Services of Libraries in the Social Network of Fаcebook

Abstract: The article deals with the peculiarities of library advertising through social network Facebook. The most common forms of present policies in image libraries are analyzed. The analysis of using of social networks as a means of promoting library activities was conducted. The essence of term «advertising strategy library» is clarified. Examples of promotional strategies promoting products and services of libraries in the electronic environment are offered. The main functions of library pages in social network Facebook were defined on the basis of its analysis.

Keywords: national library, social network Facebook advertising strategy, advertising communication, hashtags, skype call, information center.

  Full-text PDF    https://doi.org/10.15407/np.43.331     Citation

• Bulakhova Halyna (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv)

Cite:
Bulakhova Halyna (2016). Advertisement Strategy of Advancement of Foods and Services of Libraries in the Social Network of Fаcebook. Academic Papers of The Vernadsky National Library of Ukraine, (43) 331-345. (In Ukrainan). doi: https://doi.org/10.15407/np.43.331

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