Beregelsky Andrii

Competitive Library Infographics as an Element of Exhibition Activity and Means of Popularizing the Image of Modern Library

Abstract: Specifics of libraries exhibition activity, including the use of infographics as a separate exhibit are studied. The modern information and analytical products of libraries and other specialized centers, in particular products presented at virtual exhibitions are analyzed. Specific examples of competitive and exhibition infographic, which not only demonstrate modern achievements of libraries and high quality level of its products, but also can promote the institution through the use of these resources for marketing purposes were considered. The need and fair prospects for carrying out various courses and trainings, both within the framework of modernizing managerial activities – organization of work with personnel, and offering additional exercises on certain members of personnel’ own initiative to help them in mastering the topic which is in demand for their work, in our case – data visualization, were noted.

Keywords: national libraries, research and information services, information resource, competitive infographics, exhibition infographics, virtual exhibitions, advertising posters, advertising campaign, marketing.

  Full-text PDF    https://doi.org/10.15407/np.48.396     Citation

• Beregelsky Andrii (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv)

Cite:
Beregelsky Andrii (2017). Competitive Library Infographics as an Element of Exhibition Activity and Means of Popularizing the Image of Modern Library. Academic Papers of The Vernadsky National Library of Ukraine, (48) 396-406. (In Ukrainan). doi: https://doi.org/10.15407/np.48.396

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