Strungar Valeriіa

Formation of Strategy of Library Representation on Social Media: Experience of the Leading Libraries

Abstract: The main activities of libraries on social media positioned as strategic are: information on news, events, library services; collecting materials; exchange of training and advertizing materials; involvement of individual and corporate users; promoting of manuals for researches and useful tools for scientists. The general trends of strategy and policies of foreign libraries are allocated. Practical recommendations for formation of strategy of library representation on social media are offered: definition of the purposes and tasks of library representation on social media; definition of audience of library representation on social media; assessment of resources for creation and support of library representation on social media; developments of content of library representation on social media; ensuring communication on vectors: «library – library», «library – the user», «the user – the user»; creation of instruction or policy of usage of social media by libraries; determination of the efficiency of library representation on social media.

Keywords: strategy, library, the strategy of library, library representation, practical recommendations, social media, social networks, the strategy of library representation on social media.

  Full-text PDF    https://doi.org/10.15407/np.50.329     Citation

• Strungar Valeriіa (V. I. Vernadsky National Library of Ukraine, Kyiv)

Cite:
Strungar Valeriіa (2018). Formation of Strategy of Library Representation on Social Media: Experience of the Leading Libraries. Academic Papers of The Vernadsky National Library of Ukraine, (50) 329-343. (In Ukrainan). doi: https://doi.org/10.15407/np.50.329

References:

1. Horovyi, V. (2010). Sotsialni informatsiini komunikatsii, yikh napovnennia i resurs [Social information communications, their content and resource]. Kiev [in Ukrainian].
2. Hranchak, T. (2016). Vykorystannia natsionalnymy bibliotekamy sotsmerezh dlia predstavlennia bibliotechnykh produktiv i posluh [Usage social networks among national libraries for presentation of library products and services]. Bibliotechnyi visnyk – Library Bulletin, no. 1, pp. 18–29 [in Ukrainian].
3. Marina, O. Yu. (2017). Biblioteka v tsyfrovomu prostori [Library in digital space]. Kharkiv [in Ukrainian].
4. Natarov, O. (2018). Vykorystannia akademichnymy bibliotekamy sotsialnykh merezh yak platformy dlia naukovoi komunikatsii (na prykladi predstavnytstv Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho u Facebook) [Use of Social Networks as a Platform for Scientific Communication by Academic Libraries (on the Example of the Web Pages of V. I. Vernadsky National Library of Ukraine on Facebook)]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, issue 49, pp. 258–277 Kyiv [in Ukrainian].
5. Onyshchenko, O. et al. (2014). Sotsialni merezhi yak instrument vzaiemovplyvu vlady ta hromadianskoho suspilstva [Social networks as the tool of mutual influence of the power and civil society]. Kyiv [in Ukrainian].
6. Onyshchenko, O. et al. (2015). Tekhnolohiyi rozvytku i zakhystu natsional’noho informatsiynoho prostoru [National Information Space Development and Protection Technologies]. Kyiv [in Ukrainian].
7. Polovynchak, Yu. (2017). Suchasne informatsiino-komunikatsiine seredovyshche yak prostir transformatsii ukrainskoi natsionalnoi identychnosti [Modern information and communication environment as space of transformation of the Ukrainian national identity]. Kyiv [in Ukrainian].
8. Strunhar, V. V. (2017). Predstavlennia biblioteky v interaktyvnomu media-seredovyshchi: zmistovyi analiz [Representation of library on the interactive media environment: substantial analysis]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, issue 46, pp. 329–344. Kyiv [in Ukrainian]. doi: https://doi.org/10.15407/np.46.329
9. Tarasenko, N. (2018). Otsiniuvannia efektyvnosti diialnosti bibliotek u sotsialnykh merezhakh: metodyka, kryterii, dosvid [Evaluation of Efficiency of Library Activity in Social Networks: Methodology, Criteria, Experience]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, issue 49, pp. 278–289 Kyiv [in Ukrainian].
10. Comment and Posting Policy. [in English].
11. Jerry Falwell Library Social Media Policy. [in English].
12. Lenartz, A. J. (2012). Establishing Guidelines for the Use of Social Media in Higher Education. Misbehavior Online in Higher Education, Vol. 5, pp. 333–353 [in English]. doi: https://doi.org/10.1108/S2044-9968(2012)0000005018
13. Mullins, J. L. (2007). Top ten assumptions for the future of academic libraries and librarians: A report from the ACRL Research Committee. College and Research Libraries News, Vol. 68 (4), pp. 240–246 [in English].
14. Riley-Huff D. A. Librarians and Technology Skill Acquisition: Issues and Perspectives. Information Technology and Libraries, Vol. 30, pp. 129–140 [in English]. doi: https://doi.org/10.6017/ital.v30i3.1770
15. SLQ Staff Social Media Policy. [in English].
16. Social Media Guidelines. [in English].
17. Social Media Policy. [in English].
18. Social media policy. [in English].
19. Social Media Policy. [in English].
20. Social media strategy. [in English].