Bulakhova Galyna

Perspective Vikoristannya Social Tools of Social Media for Consumer Products and Services

Abstract: The proliferation of social networks and services has led to an increase in the number of library offices in social media and has created new opportunities for library interaction with users. The directions and topics of communication with the involvement of libraries in social media can have a wide range. Promising, in particular, seems to be the use of libraries of elements of social media marketing – a marketing technique widely used in both commercial and political positioning. The library’s online representation is focused on the effective promotion of the library, namely the dissemination of information about the library, the formation and enhancement of a positive image, the promotion of library products and services in the Internet space, new opportunities for presenting library funds and serve as a platform for professional communication of librarians. Today, the most popular among libraries is the social networking site Facebook, which provides effective user communication and is one of the powerful resources that can be used to promote information products and services. Therefore, social media marketing can be considered as an effective set of measures for solving various library tasks. Network affiliate performance can be affected by a variety of factors, such as the quality of the content plan, which can generate interesting posts and influence user activity.

Keywords: library, social media, advertising, social media marketing, library information products and services, advertising events, book collections, Ukraine.

  Full-text PDF    https://doi.org/10.15407/np.55.080     Citation

• Bulakhova Galyna (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv) ORCID: https://orcid.org/0000-0002-4223-1646

Cite:
Bulakhova Galyna (2019). Perspective Vikoristannya Social Tools of Social Media for Consumer Products and Services. Academic Papers of The Vernadsky National Library of Ukraine, (55) 80-91. (In Ukrainan). doi: https://doi.org/10.15407/np.55.080

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