Strungar Valeriia

Typological Classification of Social Media as an Object of Libraries ’activity

Abstract: The typological classification of social media, which is the object of library activities, is carried out and the prospects for the development of library representation in the interactive media environment are determined. The typological classification showed the presence of different types of mass media, where the presence of libraries is noted: by content – focused on the presentation of multi-format content (text messages, photos, video and audio documents) and mono-format content (video, photo content, slide shows); according to the communication strategy – social media, which provide communication of users; collaborative projects that involve collaboration and interaction with users; recommendation services focused on user’ basic preferences; geosocial systems based on collective cooperation with users; file sharing communities focused on file sharing based on the equality of exchange participants; media hosting, which involves the placement of materials by users. The importance of creating instructions or policies for the use of social media by libraries for the effective use of social media, which may include general recommendations, procedures and responsibilities, content guidelines, protection of confidential information, copyright, has been demonstrated. Based on the study of leading foreign experience, it is determined that an important aspect of the development of library representation is the differentiation of policies in different types of social media.It is determined that based on the formation of the system of libraries presentation in social media, accumulation of unique information in different types of social media – social networks, blogs, collaborative projects, geosocial systems, recommendation services, file sharing communities, media hosting, virtual worlds, system of libraries using of social media is formed – a complex and orderly set of elements (subjects – libraries, users; and objects – a set of online information resources), and the links between them.

Keywords: social media, classification of social media, social networks, collaborative projects, recommender systems, media hostings, virtual worlds, blogs.

  Full-text PDF    https://doi.org/10.15407/np.58.195     Citation

• Strungar Valeriia (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv) ORCID: https://orcid.org/0000-0002-6706-8427

Cite:
Strungar Valeriia (2020). Typological Classification of Social Media as an Object of Libraries ’activity. Academic Papers of The Vernadsky National Library of Ukraine, (58) 195-205. (In Ukrainan). doi: https://doi.org/10.15407/np.58.195

References:

1. Vitcentii, A. (2016). Primenenie adaptivnoi geovizualizatcii v geosotcialnykh media [Application of adaptive geovisualization in geosocial media]. Trudy Kolskogo nauchnogo tcentra RAN – Proceedings of the Kola Scientific Center of the Russian Academy of Sciences, issue 6 (40), pp. 108–120 [in Russian].
2. Hranchak, T. (2016). Vykorystannia natsionalnymy bibliotekamy sotsmerezh dlia predstavlennia bibliotechnykh produktiv i posluh [Usage of social networks by national libraries for presentation of library products and services]. Bibliotechnyi visnyk – Library Journal, no. 1, pp. 18–29 [in Ukrainian].
3. Kurban, O. V. (2013). Klasyfikatsiia sotsialnykh merezhevykh tekhnolohii yak PR-instrumentiv [Classification of social network technologies as PR tools]. Information society – Information Society, issue 17, pp. 41–43. (last accessed: 23.01.2020).
4. Pinchuk, O. P. (2015). Istoryko-analitychnyi ohliad rozvytku sotsialnykh merezhnykh tekhnolohii ta perspektyv yikh vykorystannia u navchanni [Historical and analytical review of social networking technologies and prospects of their use in training]. Informatsiini tekhnolohii i zasoby navchannia – Information Technologies and Learning Tools, vol. 4, no. 48, pp. 14–34. . doi: https://doi.org/10.33407/itlt.v48 i4.1267
5. Polovynchak, Yu. (2017). Konverhentni protsesy v suchasnomu infop- rostori: transformatsii tekstiv, praktyk, iierarkhii [Convergent processes in modern information space: transformations of texts, practices, hierarchies]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, vol. 46, pp. 31–44. (last accessed: 05.01.2020) [in Ukrainian]. doi: https://doi.org/10.15407/np.46.031
6. Strunhar, V. (2017). Predstavlenist i robota bibliotek u viki-proektakh [Representation and Work of Libraries on Wiki-Projects]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, vol. 48, pp. 407–425. (last accessed: 07.01.2020). [in Ukrainian]. doi: https://doi.org/10.15407/np.48.407
7. Aichner, T., Jacob, F. (2015). Measuring the Degree of Corporate Social Media Use. International Journal of Market Research, no. 57 (2), pp. 257–275. [in English]. doi: https://doi.org/10.2501/IJMR–2015–018
8. Buettner, R. Getting a Job via Career-Oriented Social Networking Sites: The Weakness of Ties. (last accessed: 16.01.2020). [in English]. doi: https://doi.org/10.1109/HICSS.2016.272
9. Fuchs C. (2013). Social media: A critical introducion. Sage. 304 p. [in English].
10. Kaplan, A., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. pp. 59–68. (last accessed: 16.01.2020) [in English].
11. Kumar C. Social networks impact on Academic Libraries in Technology Era. (last accessed: 16.01.2020) [in English].