Vakulchuk Olha

The Role of the Newspaper Generator in the Propaganda of Soviet Industrialization (1927–1932)

Abstract: As a specific type of press, the large-circulation newspapers emerged and beganto actively develop in the early 1920s. They were initiated from lower classes and supported by the workers’ efforts. The large-circulation newspapers were declared as a product of “grassroots initiative”, and remained so for a certain period of time. But at the end of the 1930s, when ideological pressure increased, and the total control of the Communist party over press was established, the newspapers became tools of party committees, directorates, factory committees and trade unions. With their unlimited ability to reach all segments of the population, and as the most accessible source of information, the large-circulation press used propaganda techniques that hada great psychological impact on workers. In the 1920s and 1930s, all factory newspapers wrote about industrialization, five-year plans, social competitions, counter-plans, shock workers, innovators, tasks of party groups, subbotniks, rationing of working time, etc. All these topics are inherentin the publications of the newspaper Generator of the Kharkiv Electromechanical Plant, founded in 1927. The newspaper immediately joined the propaganda campaignin support of industrialization by publishing materials which cover the life of the enterprise. Based on analysis of Generator’ publications, we can conclude that during the period between 1927 and 1932 industrial and social problems on its pages appeared much more often than ideological ones, the propaganda of industrialization was performed through the formation of the desire to imitate the heroes of publications – the front-rank workers and shock workers – by ordinary workers of the company through motivation to work, creating and supporting mood for labor impulse in workers’ collective, enthusiasm, sense of unity to implement the plans of industrialization.

Keywords: large-circulation newspapers, Generator, five-year plan, industrial ization, propaganda.

  Full-text PDF    https://doi.org/10.15407/np.64.227     Citation

• Vakulchuk Olha (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv, o-vakulchuk@ukr.net) ORCID: https://orcid.org/0000-0003-4171-3886

Cite:
Vakulchuk Olha (2022). The Role of the Newspaper Generator in the Propaganda of Soviet Industrialization (1927–1932). Academic Papers of The Vernadsky National Library of Ukraine, (64) 227-238. (In Ukrainan). doi: https://doi.org/10.15407/np.64.227

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