Symonenko Olena

Introduction of Experience in the Implementation of Strategic Communications in Policy for the Library Sphere

Abstract: The article examines the conceptual and applied aspects of strategic communicationsas an innovative tool in the library field, analyzes their role and impact in understanding what strategic communications are, how they should be implemented and whatis their result. As there is no consensus on the definition of strategic communications, their different interpretations are presented. Also, based on the analysis of approaches to determining the nature and content of strategic communications in politics, the principles of strategic communications that can be implemented in the library field areproposed. The article notes that the effectiveness of strategic communications in thelibrary field is to adhere to the following principles: modern evolution of the library’s role from a passive information intermediary to a productive communication system, transformation of stereotype of relations between government, society and library, diversity of communicative practices and their compliance with the values and mental perceptions of target audiences, dialogue, scale, coherence, focus on results, continuity.The article also presents the definition of strategic communications in the library field. Strategic communication is an important tool for the strategic development of scientific libraries. On the other hand, the initial phase towards a system of strategic communications in library activities, characterized by their lack of involvement at the statelevel. At the same time, based on the analysis of approaches to determining the essence of the content of strategic communications in politics, it can be argued that the formation of a strategic communication system in library gives researchers a chance to determine their place in this system.The subject of further research will be the issue that may arise before research libraries in the context of further expansion of dialogue and cooperation in the field of strategic communications.

Keywords: strategic communications, scientific library, power, society.

  Full-text PDF    https://doi.org/10.15407/np.64.438     Citation

• Symonenko Olena (V. I. Vernadsky National Library of Ukraine, Ukraine, Kyiv, ellena.wwws@gmail.com) ORCID: https://orcid.org/0000-0002-8698-9280

Cite:
Symonenko Olena (2022). Introduction of Experience in the Implementation of Strategic Communications in Policy for the Library Sphere. Academic Papers of The Vernadsky National Library of Ukraine, (64) 438-451. (In Ukrainan). doi: https://doi.org/10.15407/np.64.438

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