Demianenko Lydmila
Practical Dimensions of Using Social Networks as an Instrument in Conducting Presidential Election Campaign: Foreign and Ukrainian ExperienceAbstract: The paper deals with practical dimension of using social networks as efficient tool during presidential election campaign running. The research is focused on world and Ukrainian experience of using social networks as an instrument of political influence. Analysis is based on world and Ukrainian experience and helped to trace evolution of this process. Modern influence of social networks on election campaigning as a mean to achieve certain goals is set out. The research has allowed to make conclusion that social networks during presidential campaign perform such functions: informational, it means it send information on politicians and political parties; communication because it provide contact with voters; advertising, or sharing of political advertising, searching of focus auditorium; image one, because social networks help to build public opinion on candidate’ reputation. As well social networks are the means to involve voters into protest actions, to encourage them to participate in sociological surveys, to make a control over election campaign running. The main advantages of social networks using during election campaign are that the process of sending information via social networks is comparatively easy and fast, feedback could operatively obtain, financial costs spent to work with social networks are low. It means that today social networks are very important instruments in state power struggle. Keywords: Internet, social networks, policy, President of Ukraine, political advertising, election campaign.
Author(s) citation:
Cite:
Demianenko Lydmila (2019). Practical Dimensions of Using Social Networks as an Instrument in Conducting Presidential Election Campaign: Foreign and Ukrainian Experience. Academic Papers of The Vernadsky National Library of Ukraine, (53) 254-268. (In Ukrainan). doi: https://doi.org/10.15407/np.53.254
References: - Buchelnikova, M. Klikai, laikai, holosui: yak sotsmerezhi dopomahaly u vyborchykh kampaniiakh [Click, Like, Vote: How Social Networks Helped In Election Campaigns].
- Holub, O. Saity sotsmerezh yak dzherelo informatsii [Social Networking sites as a source of information].
- Yezhyzhanska, T. (2015). ZMI u sotsialnykh merezhakh: tendentsii, mozhlyvosti, perspektyvy [Media in social networks: trends, opportunities, prospects]. Masova komunikatsiia: istoriia, sohodennia, perspektyvy – Mass Communication: History, Present, Prospects, no. 7–8 (6), pp. 62–68 [in Ukrainian].
- Kochubei, L. (2013). Osoblyvosti vyborchykh tekhnolohii u vyborchii kampanii do Verkhovnoi Rady Ukrainy 2012 roku [Features of election technologies in the election campaign to the Verkhovna Rada of Ukraine in 2012]. Ukrainskyi informatsiinyi prostir – Ukrainian Information Space, no. 1, part 2, pp. 92–98 [in Ukrainian].
- Kurban, O. V. (2016). Zahalna kharakterystyka suchasnoho internet-prostoru v konteksti vykorystannia sotsialnykh onlain-merezh [General characteristics of the modern Internet space in the context of online social networks]. Polihraphiia i vydavnycha sprava – Printing and Publishing, no. 1, pp. 216–225 [in Ukrainian].
- Mediakonstruiuvannia realnosti sotsialnymy merezhamy [Media designing of reality by Social Networks].
- Mykhalchuk, S. O. (2015). Innovatsiinyi kharakter vplyvu Internet-komunikatsii na politychni protsesy suchasnosti [The innovative nature of the impact of Internet communications on the political processes of today]. Hrani – The Faces, no. 1, pp. 119–124. doi: https://doi.org/10.15421/1715022
- Poroshenko v sotsmerezhakh [Poroshenko in social networks].
- Pocheptcov, G. (2015). Informatcionnye voiny. Novyi instrument politiki [Infowars. New policy tool]. Moscow: Alhorytm [in Russian].
- Reshitko, Yu. (2013). Vplyv sotsialnykh merezh na formuvannia hromadskoi dumky pid chas prezydentskykh vyboriv SShA (2008 r., 2012 r.) [The Impact of Social Networks on Public Opinion Formation in the US Presidential Election (2008, 2012)]. Yevropeiski perspektyvy – European Perspectives, no. 7, pp. 202–206. Kyiv [in Ukrainian].
- Skladeno reitynh populiarnosti sotsialnykh merezh v Ukraini [Rating of popularity of social networks in Ukraine].
- Onyshchenko, O. S., Horovyi, V. M., Popyk, V. I. et. al. (2014). Sotsialni merezhi yak instrument vzaiemovplyvu vlady ta hromadianskoho suspilstva [Social networks as the tool of mutual influence for authorities and civil society]. Kyiv [in Ukrainian].
- Tlusta, A. O. (2011). Vplyv sotsialnykh merezh na politychnu stabilnist derzhavy [The Influence of Social Networks on the Political Stability of the State]. Aktualni problemy mizhnarodnykh vidnosyn – Actual Problems of International Relations, issue 101 (1), pp. 195–201 [in Ukrainian].
- U 2018 internet-korystuvachiv stalo 4 mlrd, z nykh ponad 3 mlrd korystuiutsia sotsmerezhamy – doslidzhennia [In 2018, there are 4 billion Internet users, of whom more than 3 billion use social networks – research]. 4 milliards became in 2018 internet-users, from them over 3milliards use social networks is research.
- Chupryna, L. A. (2015). Sotsialni merezhi yak instrument realizatsii hromadskykh initsiatyv [Social networks as a tool for implementing public initiatives]. Naukovi pratsi Natsionalnoi biblioteky Ukrainy imeni V. I. Vernadskoho – Transactions of V. I. Vernadsky National Library of Ukraine, issue 41, pp. 54–68.
- Shakhanov, G. A. Sotcialnyi kapital slozhnykh kommunikativnykh sistem na primere sotcialnykh media [Social capital of complex communication systems through the example of social media].
- Yak novi tekhnolohii perevertaiut vybory [How new technologies turn elections over]. 2019. Novoe vremia – New Time, no. 13.
- Jason Gilmore Philip N. Howard University of Washington Digital media and the 2010 national elections in Brazil.
- Kindelan K., Social Media in Politics: Positive or Polarizing?/.
- Petrov V. Inside Zelenskiy’s campaign: How social media, TV fame can win him presidency.
|
Content (2019, Issue 53)
